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Tag Archives: storytelling
Authenticity: you can’t fake it
As usual, Shakespeare got it right when he said that you can ‘smile and smile and be a villain’. We’ve all seen those cheesy politicians, car salespeople and TV evangelists with their sincere smiles and honest faces, and as cynical … Continue reading
Posted in Case Studies
Tagged authenticity, engagement, social media for third sector, storytelling
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Kony 2012: what can we learn from the world’s most viral video?
If you haven’t already watched the Kony 2012 video, then you have missed out: not only is this an extremely powerful and moving piece of film-making, but it is also the world’s most viral video – according to Mashable – … Continue reading
Posted in Big Issues, Trends and Numbers, YouTube and Video
Tagged engagement, influencing, reach, social media for third sector, storytelling, video
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Using video to tell your stories
If your organisation works directly with others to transform lives, build hope or develop skills then chances are that you are sitting on a reserve of compelling stories that will help you tell other people about your work. Getting first-hand … Continue reading
Posted in Big Issues, YouTube and Video
Tagged engagement, Fundraising, influencing, storytelling, video
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Riding the smartphone wave: three charity examples
Although not strictly a social-media phenomenon, the rise of the smart phone and its attendant mobile app is something that relates quite closely to our growing dependence on instant updates, connections and conversations. However, it’s sometimes difficult to see what … Continue reading
Posted in Apps, Mobile, Social Sharing
Tagged engagement, QR codes, reach, social media for third sector, storytelling
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What’s all this Pinterest business?
Just when you thought you’d got your head around all your social media options, someone has invented another one to amaze and confound us! I refer, of course, to Pinterest, which has been cropping up as a topic in my … Continue reading
Posted in News, Photos and Images, Pinterest
Tagged Competition, images, social media for third sector, social sharing, storytelling
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Social media ROI: the fundraising perspective
If you are the fundraiser in your organisation then you may be like fundraisers in many a charitable organisation and be using social media as part of your set of tools. But do you wake up at two in the … Continue reading
Posted in Big Issues, Fundraising, How it Works
Tagged community, engagement, Facebook marketing, Fundraising, reach, social media for third sector, storytelling, Twitter
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Anti-drugs campaign sneaks into Facebook timeline
Despite the fact that the much-vaunted FB timeline is not yet available to ‘brands’, Israeli anti-drugs authority has managed to sneak in under the radar and use the features of the photo timeline to illustrate their message. Using a fictional … Continue reading
Engage or exploit? The risks of using stories
Mashable this morning discusses the imminent launch of website HopeMob, which is going to combine the features of social voting and crowdsourcing to raise money for various good causes. According to the Mashable article, registered users of the site will … Continue reading
Do YouTube?
It’s funny how things cluster (there is a word for this, but I can’t remember what it is, so answers on a postcard, please), and this morning’s theme seems to be YouTube. Although YouTube has been around for a number … Continue reading
Posted in Case Studies, Google+, YouTube and Video
Tagged Google+, social media for third sector, storytelling, video
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Are you thinking ahead?
Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading →