Tag Archives: reputation

Keeping your eyes peeled: 3 ways to monitor your online reputation

Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading

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A policy of getting things right online: a guest post by Rob Dyson

I’m often asked to share my charity’s social media policy, to which I disappointingly reply with the best piece of one-line advice I gauged from the BBC News social media guidance: “don’t do anything stupid”. Facetiousness aside, a social media … Continue reading

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Strategic tips for Facebook

With the move to Timelines for pages, perhaps this is a good moment for us all to give our FB strategies a bit of a spring clean. Are we still clear on what we want our page to achieve? Have … Continue reading

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Understanding feedback

What do you do with the feedback you’ve received on Twitter, Facebook, your website, LinkedIn or G+? Do you add it to your library of comments, respond and file it away, or just congratulate yourself at having inspired somebody to … Continue reading

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Are you thinking ahead?

Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading

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Good legal tips for social media users

Here’s an excellent bit of advice for social media users from Shona Harper, writing in The Wall Blog. She gives six headline bits of guidance for avoiding the hot water of data protection and copyright issues in our everyday usage … Continue reading

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Customer service using Facebook

Here’s an interesting post on the wondrous All Facebook: they have carried out a survey of nearly 1500 companies, asking about their customer service. Not only did they ask the companies to rate how excellent they felt their service was … Continue reading

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Social media in one graphic

This came to me courtesy of my friend and colleague, John Gray, and it made me laugh! It’s from Andrew Bloch originally. Sorry folks, this image is resisting appearing in this post, so you’ll have to visit it in its … Continue reading

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Going pear-shaped? Some more advice for handling crises

We’ve spoken on this blog before now about how to handle crises in your social media world, and what to do about negative comments (just look at any of the posts tagged ‘Pandora’s Box’, ‘negative comments’ or ‘crisis management’.). But … Continue reading

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Negative comments – how to cope

If you run a Facebook page or Twitter account (or G+ account, YouTube channel or all the rest of them) then you are putting yourself out in the public domain not just to help to disseminate your organisation’s messages, but … Continue reading

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