Tag Archives: pandora’s box

Keeping your eyes peeled: 3 ways to monitor your online reputation

Posted on May 9, 2012 by

Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading →

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Hashtags: how to avoid trouble

Posted on February 15, 2012 by

Hashtags are a brilliant way to cluster your tweets, and those of other people, by theme or campaign. But they’re not without potential problems, especially because nobody really ‘owns’ a hashtag and people might start to use the one you’ve … Continue reading →

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Customer service using Facebook

Posted on February 15, 2012 by

Here’s an interesting post on the wondrous All Facebook: they have carried out a survey of nearly 1500 companies, asking about their customer service. Not only did they ask the companies to rate how excellent they felt their service was … Continue reading →

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Going pear-shaped? Some more advice for handling crises

Posted on January 27, 2012 by

We’ve spoken on this blog before now about how to handle crises in your social media world, and what to do about negative comments (just look at any of the posts tagged ‘Pandora’s Box’, ‘negative comments’ or ‘crisis management’.). But … Continue reading →

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Negative comments – how to cope

Posted on January 13, 2012 by

If you run a Facebook page or Twitter account (or G+ account, YouTube channel or all the rest of them) then you are putting yourself out in the public domain not just to help to disseminate your organisation’s messages, but … Continue reading →

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Focus on the people, not the technology

Posted on November 23, 2011 by

I gave an ‘intro to social media’ talk the other day (you can see the slides, here) and at the end I asked the participants what they had got out of the session. One of them stuck his hand up … Continue reading →

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Handling comments: some guidelines

Posted on October 12, 2011 by

At GAVCA we’ve only recently been able to offer our website visitors the opportunity to comment on our site, and we have started off tentatively by offering the comments facility on just a few of our pages. If you’re in … Continue reading →

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Don’t Panic! How to deal with a social media crisis

Posted on September 14, 2011 by

Nobody likes a crisis, and none of us want to be like Corporal Jones in Dad’s Army, shrieking ‘Don’t Panic!’ in a shrill voice. On the other hand, stuff happens, so we need to have a basic plan in place … Continue reading →

Posted in Big Issues, Case Studies, Facebook, Infographic, Monitoring, Twitter | Tagged , , , , , , , , | 2 Comments

Community voice: set the record straight

Posted on August 24, 2011 by

I came across this very interesting post this morning by Sandra Ordonez, writing in Mashable: Search Stereotypes: What Web Content Reveals About Cultural Biases. The article describes the way that Sylvia Martinez set about reclaiming the search term ‘Latina’ for … Continue reading →

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How to judge the risks and rewards of using social media

Posted on July 6, 2011 by

Social media is a risky business… is that what your organisation thinks? Isn’t all that time, effort, reputation, fiddling about and jargon just opening good old Pandora’s box? You might ask: What if people don’t like us, and take up … Continue reading →

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