Tag Archives: negative comments

Keeping your eyes peeled: 3 ways to monitor your online reputation

Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading

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Understanding feedback

What do you do with the feedback you’ve received on Twitter, Facebook, your website, LinkedIn or G+? Do you add it to your library of comments, respond and file it away, or just congratulate yourself at having inspired somebody to … Continue reading

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Are you thinking ahead?

Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading

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Hashtags: how to avoid trouble

Hashtags are a brilliant way to cluster your tweets, and those of other people, by theme or campaign. But they’re not without potential problems, especially because nobody really ‘owns’ a hashtag and people might start to use the one you’ve … Continue reading

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Customer service using Facebook

Here’s an interesting post on the wondrous All Facebook: they have carried out a survey of nearly 1500 companies, asking about their customer service. Not only did they ask the companies to rate how excellent they felt their service was … Continue reading

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Going pear-shaped? Some more advice for handling crises

We’ve spoken on this blog before now about how to handle crises in your social media world, and what to do about negative comments (just look at any of the posts tagged ‘Pandora’s Box’, ‘negative comments’ or ‘crisis management’.). But … Continue reading

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Handling comments: some guidelines

At GAVCA we’ve only recently been able to offer our website visitors the opportunity to comment on our site, and we have started off tentatively by offering the comments facility on just a few of our pages. If you’re in … Continue reading

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Don’t Panic! How to deal with a social media crisis

Nobody likes a crisis, and none of us want to be like Corporal Jones in Dad’s Army, shrieking ‘Don’t Panic!’ in a shrill voice. On the other hand, stuff happens, so we need to have a basic plan in place … Continue reading

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How to judge the risks and rewards of using social media

Social media is a risky business… is that what your organisation thinks? Isn’t all that time, effort, reputation, fiddling about and jargon just opening good old Pandora’s box? You might ask: What if people don’t like us, and take up … Continue reading

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Community pages: pirate, privateer or problem?

I have been busily reading Olivier Blanchard’s book ‘Social Media ROI’. One of the many useful points that Blanchard makes is that organisations should view people who are already blogging, posting and tweeting about that organisation’s work not as uncontrollable … Continue reading

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