Tag Archives: monitor

Keeping your eyes peeled: 3 ways to monitor your online reputation

Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading

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4 Ways to monitor your Twitter account

You tweet, you retweet, people tweet you… but it can be difficult to see how these patterns are changing over time. Just taking a snapshot of your numbers of followers once a month, or counting up how many retweets you … Continue reading

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5 more useful things we learned about Facebook this week

Like it or loathe it, Facebook is the big beast in the social media jungle. With 900 million users across the globe, and updates to its services coming thick and fast, it is the social network to which we often … Continue reading

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Monitoring: are we asking the right questions?

I recently went to an excellent workshop on web metrics, organised by CharityComms. I was surprised to see that the workshop was absolutely packed, so it seems that I was not alone about wondering whether I was really asking the … Continue reading

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Got a FB Timeline now? Time to optimise

If you’ve already taken the plunge and changed your Facebook page to a Timeline layout, then check out these tips about how to optimise your page to make it work harder for your organisation. First up, read this article from … Continue reading

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Understanding feedback

What do you do with the feedback you’ve received on Twitter, Facebook, your website, LinkedIn or G+? Do you add it to your library of comments, respond and file it away, or just congratulate yourself at having inspired somebody to … Continue reading

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Are you thinking ahead?

Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading

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Monitoring: some spreadsheets that could help

Measuring and monitoring your social media presence is something we’re all supposed to be looking at, and it’s a topic that frequently comes up on this blog. But while there are lots of paid-for tools that can help, if you’re … Continue reading

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Chasing those metrics: what do followers mean?

Social media makes it easy for us to count the number of people who’ve liked our page, or who follow us on Twitter, or who’ve added us to one of their circles on Google+. This is all well and good, … Continue reading

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Five Top Fives: Makes You Think

Fourth in our list of 5 Top 5 articles this Christmas is a set of those issues and ideas that have really made me stop and think about what I’m doing with social media, and whether I can use it … Continue reading

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