Tag Archives: engagement

Why we should still be paying attention to Facebook

Posted on May 21, 2012 by

Facebook has had a lot of hype this week – they’ve launched on the stock market and founder, Mark Zuckerberg, has got married (I only mention this because it has got such a lot of media attention). The airwaves have … Continue reading →

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Authenticity: you can’t fake it

Posted on May 16, 2012 by

As usual, Shakespeare got it right when he said that you can ‘smile and smile and be a villain’. We’ve all seen those cheesy politicians, car salespeople and TV evangelists with their sincere smiles and honest faces, and as cynical … Continue reading →

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3 ways social media can empower

Posted on May 14, 2012 by

With all the effort we put into using social media to share our own messages and stories, it’s easy to forget that the number one strength of these tools is their capacity to put people in touch with one another. … Continue reading →

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A policy of getting things right online: a guest post by Rob Dyson

Posted on May 7, 2012 by

I’m often asked to share my charity’s social media policy, to which I disappointingly reply with the best piece of one-line advice I gauged from the BBC News social media guidance: “don’t do anything stupid”. Facetiousness aside, a social media … Continue reading →

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iKnowHow and other calls to action

Posted on April 23, 2012 by

As we all know, getting our online followers/ friends to do more than just read our postings or tweets can be a difficult job. While it’s important to remember that people can be benefiting from our work without adding to … Continue reading →

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Resources Round-up: Facebook, Pinterest, YouTube

Posted on April 11, 2012 by

Need to catch up on the latest news, resources and tips for Facebook, Pinterest and YouTube? Look no further… Facebook Lots of chatter about Facebook, as ever, so here you go: All Facebook invites you to Max Out Facebook Timeline’s … Continue reading →

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Boost your PR efforts with social media

Posted on April 2, 2012 by

If PR is your thing, or if you need to engage better with local journalists as part of spreading the word about your organisation’s work, then social media may be the right tool for you to use. How? Well, check … Continue reading →

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Kony 2012: what can we learn from the world’s most viral video?

Posted on March 16, 2012 by

If you haven’t already watched the Kony 2012 video, then you have missed out: not only is this an extremely powerful and moving piece of film-making, but it is also the world’s most viral video – according to Mashable – … Continue reading →

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Using video to tell your stories

Posted on March 9, 2012 by

If your organisation works directly with others to transform lives, build hope or develop skills then chances are that you are sitting on a reserve of compelling stories that will help you tell other people about your work. Getting first-hand … Continue reading →

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