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Category Archives: Monitoring
Monitoring: some spreadsheets that could help
Measuring and monitoring your social media presence is something we’re all supposed to be looking at, and it’s a topic that frequently comes up on this blog. But while there are lots of paid-for tools that can help, if you’re … Continue reading
Posted in Big Issues, Monitoring
Tagged Facebook, free tools, measure, monitor, social media demographics, social media for third sector, Twitter
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Chasing those metrics: what do followers mean?
Social media makes it easy for us to count the number of people who’ve liked our page, or who follow us on Twitter, or who’ve added us to one of their circles on Google+. This is all well and good, … Continue reading
Posted in Big Issues, Facebook, Monitoring, Trends and Numbers, Twitter
Tagged engagement, Facebook, like button, measure, monitor, reach, social media for third sector, Twitter
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Now YouTube Gets Analytics Too
Whilst we’re on the subject of analytics, here’s an interesting post from Mashable which explains how you can use YouTube’s own version of Google Analytics to understand how your video content is being viewed and shared. There’s even a lovely … Continue reading
Posted in How it Works, Infographic, Monitoring, YouTube and Video
Tagged engagement, measure, monitor, reach, video
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More tips about Facebook’s new Insights
As I reported last week (see my post, here), Facebook have revamped their built-in analytics tool with some additional functions that should make it easier for us all to understand how our postings are having an impact. There’s plenty of … Continue reading
Posted in Facebook, How it Works, Monitoring
Tagged engagement, Facebook, Facebook marketing, influencing, reach, social media for third sector, tools
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Get the skinny on the improved Google Analytics
Allyson Kapin from Frogloop has taken a look at the new (and hopefully improved) interface to Google’s free Analytics program for websites. It all sounds very wonderful – are you using this yet? If not, read her post for more … Continue reading
Posted in How it Works, Monitoring
Tagged monitor, social media for third sector, tools
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Social media ROI Infographic
Hats off to Digital Buzz for this useful infographic which charts the murky waters of social media ROI (or, ‘Return on Investment’). You can find the source article here, and pay particular attention to the section about developing the KPIs … Continue reading
Things that will help you monitor your campaign, and measure its effectiveness
It’s all very well leaping into the digital breach and sending posts and tweets and updates flying all over the place – that’s the fun part. What may be slightly less appealing is gathering the data you’ll need to justify … Continue reading
Posted in How it Works, Monitoring
Tagged community, Facebook marketing, influencing, measure, monitor, social media for third sector
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Forget measuring, start benchmarking
Numbers without context are just, well, numbers. Some of us will remember the thrilling moment when, after 7 billion years, the supercomputer in The Hitchhiker’s Guide to the Galaxy revealed that the answer to life, the Universe and everything was … Continue reading
Keeping your eyes peeled: 3 ways to monitor your online reputation
Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading →