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Category Archives: Mobile
Integration: it’s what you need
Alongside all the other FB news, there were 2 pieces of speculation this week which are worth taking a moment to consider. The first was the suggestion that Facebook are planning on buying the fourth most popular web browser, Opera. … Continue reading
Posted in Big Issues, Facebook, Google+, Mobile
Tagged integration, reach, social media for third sector, social media strategy
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3 ways social media can empower
With all the effort we put into using social media to share our own messages and stories, it’s easy to forget that the number one strength of these tools is their capacity to put people in touch with one another. … Continue reading
Posted in Big Issues, Facebook, Google+, Mobile
Tagged community, empowerment, engagement, social media for third sector
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Riding the smartphone wave: three charity examples
Although not strictly a social-media phenomenon, the rise of the smart phone and its attendant mobile app is something that relates quite closely to our growing dependence on instant updates, connections and conversations. However, it’s sometimes difficult to see what … Continue reading
Posted in Apps, Mobile, Social Sharing
Tagged engagement, QR codes, reach, social media for third sector, storytelling
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Farmers’ markets lead the way
Here’s an interesting example from the USA of how farmers’ markets are using social media to build following, raise issues related to their principles and – most crucially of all – increase their revenues. This article from Mashable gives four … Continue reading
Posted in Apps, Case Studies, Facebook, Location-based, Mobile
Tagged community, Facebook, Facebook marketing, Location-based, social media for third sector
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Text giving gets high-profile sponsor
JustGiving’s text-donation service (cleverly called JustTextGiving) has got itself a high-profile sponsor in the run up to Christmas: yes, it’s the man in the red suit himself, Santa. UK Fundraising reports that ITV are launching a Text Santa campaign, which … Continue reading
Posted in Case Studies, Fundraising, Mobile
Tagged Fundraising, microdonation, social media for third sector
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Appetite for apps?
A couple of people have asked me recently how easy it would be to design an app for their organisation. My first response is to admit that I have no direct experience of this, so can’t really help other than … Continue reading
Posted in Apps, Case Studies, Mobile
Tagged engagement, fun, Fundraising, smartphones, social media for third sector
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Photo sharing: some options
Gone are the days when you just took a few snaps at your organisation’s AGM and then maybe posted a couple to your website. Now, thanks to the variety of photo-banking options available on the web, we can re-use and … Continue reading
Posted in How it Works, Mobile, Photos and Images, Social Sharing
Tagged community, Competition, Facebook, reach, social media for third sector, tools, Twitter
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Social media: not the villain of the piece
With all the news about rioting across the UK this week, the role of social media as tool of disorder and looters’-communication-method-of-choice is an easy message to take away. But if you find yourself defending social media against its critics … Continue reading
Posted in Big Issues, Facebook, Mobile, Twitter
Tagged community, Facebook, Facebook events, influencing, Location-based, reach, social media for third sector, Twitter
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Keep up to date with the latest social media statistics
If you are involved in training other colleagues on using social media, or arguing with your boss about the merits of investing your time (and money) in these tools, or maybe just if you are of a curious turn of … Continue reading
Are you thinking ahead?
Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading →