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Category Archives: How it Works
3 good how-to guides
Here are a few good how-to guides that have come my way lately: 1. How to use social media to learn online: penned by Madeleine Sugden (aka @madlinsudn), this is a great guide to using the resources of the social … Continue reading
Posted in How it Works, Infographic
Tagged how to, social media for third sector, social media strategy
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iKnowHow and other calls to action
As we all know, getting our online followers/ friends to do more than just read our postings or tweets can be a difficult job. While it’s important to remember that people can be benefiting from our work without adding to … Continue reading
Posted in Blogging, How it Works
Tagged engagement, influencing, social media for third sector
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Monitoring: are we asking the right questions?
I recently went to an excellent workshop on web metrics, organised by CharityComms. I was surprised to see that the workshop was absolutely packed, so it seems that I was not alone about wondering whether I was really asking the … Continue reading
Posted in Big Issues, How it Works
Tagged Fundraising, measure, monitor, social media for third sector
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Boost your PR efforts with social media
If PR is your thing, or if you need to engage better with local journalists as part of spreading the word about your organisation’s work, then social media may be the right tool for you to use. How? Well, check … Continue reading
Posted in How it Works
Tagged engagement, influencing, PR, reach, social media for journalists, social media for third sector, Twitter
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Quick round-up of Pinterest posts
Pinterest is still the darling of the social media bloggers, and if you are a fan then check out these articles for more dets about your favourite new tool. Mashable wants to tell us What People Are Pinning on Pinterest … Continue reading
Got a FB Timeline now? Time to optimise
If you’ve already taken the plunge and changed your Facebook page to a Timeline layout, then check out these tips about how to optimise your page to make it work harder for your organisation. First up, read this article from … Continue reading
Understanding feedback
What do you do with the feedback you’ve received on Twitter, Facebook, your website, LinkedIn or G+? Do you add it to your library of comments, respond and file it away, or just congratulate yourself at having inspired somebody to … Continue reading
Posted in How it Works
Tagged engagement, influencing, measure, monitor, negative comments, reputation, social media for third sector
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Good legal tips for social media users
Here’s an excellent bit of advice for social media users from Shona Harper, writing in The Wall Blog. She gives six headline bits of guidance for avoiding the hot water of data protection and copyright issues in our everyday usage … Continue reading
Posted in How it Works, Legal
Tagged Facebook, privacy, reputation, social media for third sector, Twitter
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Keeping your eyes peeled: 3 ways to monitor your online reputation
Our organisations may be engaged in challenging the inequalities of the world, but that doesn’t mean that we don’t also come in for our share of public criticism or disapproval. A campaign that doesn’t hit the mark, questions about our … Continue reading →