Category Archives: Case Studies

Authenticity: you can’t fake it

Posted on May 16, 2012 by

As usual, Shakespeare got it right when he said that you can ‘smile and smile and be a villain’. We’ve all seen those cheesy politicians, car salespeople and TV evangelists with their sincere smiles and honest faces, and as cynical … Continue reading →

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3 more examples of charities using social media

Posted on April 30, 2012 by

Looking for inspiration about how your organisation can put social media to use? Well, look no further: here are 3 more examples of how voluntary organisations are putting social media’s shoulder to the wheel. Facebook app for people with metastatic … Continue reading →

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Are you thinking ahead?

Posted on February 24, 2012 by

Putting together a coherent and effective social media strategy – or even a simple social media plan – can be tricky, especially when we spend most of our time handling day-to-day things rather than planning far ahead. But without a … Continue reading →

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Save the Children’s global twitterchat

Posted on February 15, 2012 by

News just in of an innovative way that the charity Save the Children is using twitter to bring together workers from around the globe, and raise awareness of childhood malnutrition. Using the hashtag #HiddenCrisis, the conversation is rolling around the … Continue reading →

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Higher Education and social media (infographic)

Posted on February 9, 2012 by

A useful infographic here, from Mashable, which explains how higher education institutions are using social media… some good tips here for other organisations (it’s all US-based).

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Get people motivated with an app

Posted on February 8, 2012 by

If you’re trying to get your organisation’s message across, and make it easily transmissable via social media, then having an app seems to be a popular choice… I’m thinking about the St John Ambulance app which gives first aid tips, … Continue reading →

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How the US Peace Corps is using social media

Posted on January 30, 2012 by

The US Peace Corps, an organisation which sends volunteers to different parts of the globe to work on projects and develop cross-cultural understanding, is using social media to help its volunteers keep in touch once they return to the USA. … Continue reading →

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Going pear-shaped? Some more advice for handling crises

Posted on January 27, 2012 by

We’ve spoken on this blog before now about how to handle crises in your social media world, and what to do about negative comments (just look at any of the posts tagged ‘Pandora’s Box’, ‘negative comments’ or ‘crisis management’.). But … Continue reading →

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Timeline of a Twitter donation

Posted on January 20, 2012 by

Here’s a useful example of how someone gets engaged with some campaigning tweets, and is encouraged to take some action. This has come via UK Fundraising, and uses Storify to track the exchange of tweets between the charity and the … Continue reading →

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Anti-drugs campaign sneaks into Facebook timeline

Posted on January 7, 2012 by

Despite the fact that the much-vaunted FB timeline is not yet available to ‘brands’, Israeli anti-drugs authority has managed to sneak in under the radar and use the features of the photo timeline to illustrate their message. Using a fictional … Continue reading →

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