Rumours of Facebook’s imminent decline seem to come round quite frequently: just today one report puts UK Facebook usage at an all-time high, whilst another suggests numbers are on the wane. Globally FB continues to mop up new users at an alarming speed: claiming the top spot amongst all social networks used in a whacking 127 countries, so it’s not beaten yet. Whatever its long-term fate might be, one thing is clear: Facebook is evolving, and our usage of it needs to evolve too. Here are some tips that might help.

React to negative comments

All Facebook gives us the low down on how the recent tweaks to the EdgeRank algorithm may be placing more weight on any negative comments that your page is receiving. I haven’t tried EdgeRank Checker myself, but this article will help you decide whether it’s worth trying out.

Advertising on FB

Whilst user counts may go up and down, there’s no doubting that for those people who do like to use FB, it’s an increasingly popular destination for finding out about products, services and charities as well as friends and family. Ever the businesspeople, FB’s management offer targeted ads as a way for page admins to connect more effeciently with different sectors of these potential visitors. The Non Profit Facebook Guy and The Razoo Blog give some clear advice about how targeted ads work, and why you should think about using them.

Facebook Nearby

If you’ve let Facebook’s take over of Gowalla pass you by, then you should catch up with FB’s new offering, Facebook Nearby, by reading this article in All Facebook. It gives a comprehensive breakdown of the implications for businesses and other organisations by this foray into location-based promotions.

Are you evolving how you’re using Facebook?