Not to be out done in the constant evolution of social media, Twitter has quietly made a few changes to the way it interacts with other networks and with the web at large.

First amongst these is an upgrade to its integration with its mighty neighbour, Facebook. Mashable reports that the link between the two networks now allows for “additional rich media experiences related to the first photo, URL, @mention or #hashtag in the cross-posted tweet”. What that appears to mean in English is that Twitter profiles and offers of discovering what’s being said on a particular hashtag are now dragged into the FB post, in much the same way as manually entering a URL pulls in a thumbnail of that website.

Mashable also tells us that Twitter is rolling out some kind of curated pages for hashtags, starting with one for the NASCAR racing event. It seems that Twitter are keen to stress that these will not be brand pages, but instead will draw together content relating to an event in some (as yet unspecified) way.

All this comes in a week that saw the launch of a new Twitter logo… take a look at the top of this post if you haven’t seen it yet, or visit Twitter for the full gen on how to use it. The algorithms behind the ‘trends’ feature have also been tweaked, and, for the first time, Twitter has advertised on the telly.

It all looks like Twitter is upping its game a bit to try and see off competition for the second spot in social media by Pinterest and Google+.

What do you think of the changes?