Frogloop reports on the latest issue of the 2012 social networking benchmark survey, which is out this week. The slice of data covers January and February this year, and results from asking 3500 not-for-profit organisations about their social media habits, expectations and outcomes.
I haven’t downloaded the full report as I’m on the move, but Frogloop’s article includes some interesting summary information including the amazing factoid that the average number of Facebook fans for the organisations studied was over 8000, with an average of over 3000 followers on Twitter.
This makes me wonder what the figures would be if this study were repeated in the UK. Can it be that we all have 8000 fans on Facebook or over 3000 followers? Some of us may do, certainly, but not all of us can count on that level of support.
So let’s find out! I have put together a short survey which you can find here on SurveyMonkey. It aims to take a snapshot of social media usage by UK-based charities and voluntary organisations. If you have five minutes then do please complete the survey – it will be open until 31 May 2012 and I will post the summary results to this blog as soon as possible after that date.
It will be interesting to see what it tells us!