Pinterest shows no signs of slowing down, and your organisation may be wondering whether you can use it to reach a different segment of the social media audience.

If you are considering branching out into Pinterest then you’ll be interested in this article from UK Fundraising which lists several UK charities which are using the new tool, and gives some details of what they are using it for. All interesting stuff, and you can read it here.

For some more general info about Pinterest, see this infographic from The Wall Blog, which notes not only the site’s meteoric rise in visitors but also the fact that is has now nearly outstripped Twitter in referrals. See the graphic here.

And here are some Pinterest-related resources that might help:

• Mashable offers: 7 Useful Pinterest Tools to Supercharge Your Pinfluence
• Mashable again has some highly techy details about capturing data about how content from your site is appearing on Pinterest: How to Track Your Website’s Content on Pinterest

Are you using Pinterest, and why?