Morning, all. Here’s an interesting infographic, courtesy of Allyson Kapin in Frogloop: it gives some trends for why people donate money to good causes, and how they do this.
Although this graphic relates to US donations, it’s still interesting to those of us outside the USA. Two particular things to draw your attention to – firstly, 69% people studied said they donated to a charity because they felt a personal or emotional connection to it, and 31% of respondents said they donated online.
Here’s the graphic!