We’ve spoken on this blog before now about how to handle crises in your social media world, and what to do about negative comments (just look at any of the posts tagged ‘Pandora’s Box’, ‘negative comments’ or ‘crisis management’.). But here’s another bundle of tips, advice and examples for us all to learn from. Unfortunately (or fortunately?) none of these are from the world of the voluntary sector, but you may still find them interesting:
Another hashtag disaster, here, this time from fast-food chain, MacDonalds. In an effort to get people to tweet them with nice stories of happy farmers who supply the chain, MacDonalds rashly stopped using the very specific hashtag #MeetTheFarmers and replaced it with the dangerously ambiguous #McDStories. Unfortunately, the stories people tweeted using this hashtag were more stomach-turning than heart-warming, and generally not good for the restaurant’s PR. Read this article in The Wall Blog or this one in Mashable for more dets.
This has never happened to any of the social media pages I manage, but if any of you have a larger follower-base this question is for you: how do you cope when you are overwhelmed with comments or posts or RTs? If that’s something that your pages face, then read this article from Mashable which tells us how to manage a Facebook flood: here it is.
What disasters have you coped with? How did you manage? Care to share?