Last week Google updated its mysterious search algorithms to incorporate posts and shares that people have made via Google+. Whilst this may only be affecting the USA at the moment, it will ultimately be rolled out everywhere and we will be given the option of seeing ‘social relevant’ results in our search pages (see this post from last week for some more details).
With Google and Facebook being notoriously at daggers drawn (see this article in All Facebook), and Google also admitting that it doesn’t recognise the @ symbol as indicating it’s someone’s Twitter username (more info, here), then this does seem to mean that we are all going to have to pay more attention to G+ than we might otherwise have done… or, at least, a lot sooner.
If that’s the case, then this article from Mashable is timely: it gives you some tips about how your organisation can cope with this change to the search rankings, and how you can weight your posts to the maximum effect. Read it, here.