It’s very easy to find ourselves chasing that next social media toy or running to catch up with what we think other people are doing to increase followers, likes, and all the other measurements that get bandied about. But every now and again we need to go back to GO, and think about what it is we are actually trying to achieve. This is particularly important if we are also having to justify our time and efforts to others in our organisations who might feel that we should be investing our resources in different directions.
If you’re wondering how you’ve got to where you are, and what you should do from here, then have a read of this very interesting article by Eric Rardin, writing in Frogloop: Google+, QR Codes and Second Life? Take a look at that graph of technology hype!
You could also do a lot worse than follow the advice of Joshua-Michéle Ross, writing in Mashable, who advocates visualising your social media presence and then rationalising it. Here’s his article.
Are you using a tool to help you visualise your social media output? If so, what is it?